Clos19 also offers access to LVMH cellars or experiences designed around the spirits, including a fire-and-ice tasting in Antarctica or yachting off the Cloudy Bay vineyards in New Zealand. The lowest-priced experience is about $230, with the cost of luxury scaling up from there to dizzying heights.
“It had been a labor of love but an amazingly exciting few years getting this project off the ground,” Ms. Watine Arnault said. Soft-spoken and slight, she was born in northern France in 1983. She holds a business degree from Insead (European Institute of Business Administration), and she is based in London, as is her team of 15 Clos19 employees.
She is also the fifth member of the second Arnault generation to take a prominent role in LVMH. First up were her cousins (Mr. Arnault’s children), Delphine, the executive vice president at Louis Vuitton, and Antoine, the chief executive at Berluti. Then, Alexandre became co-C.E.O. of the luggage brand Rimowa last October, while his younger brother, Frederic, has been working across the portfolio of brands.
That said, Ms. Watine Arnault has long been a familiar face within the LVMH empire, with stints at Marc Jacobs, Louis Vuitton and Moët Hennessy Europe. It was while working in the innovation group of Moët Hennessy that she had the idea for Clos19. The name is inspired by the concept of the walled vineyard in Champagne, or “clos,” and the democratization of Champagne in the 19th century, hence the “19.”
The business began in Britain earlier this year, followed by Germany. The focus now, she said, will be on rolling out the concept beyond New York and California in the United States, to Florida, Texas and Illinois.