Mr Porter’s New Private Label (and Getting Cozy Indoors)


Make Your Bed

Sleep Like a Swede

Charlie Hedin grew up sailing around Marstrand, a small seaside town in Sweden. So when he developed his textile brand, Tekla, he drew inspiration from the Scandinavian vista: sky blue, ash black, sun-bleached yellow and soft gray.

“The colors pull references from the underlying emotions that are tied to the Swedish landscape,” Mr. Hedin said. “Its sun, sky, water, rocks and winds.”

CreditSimon Heger Knudsen

Using soft linen, stonewashed cotton percale and crisp cotton sateen, Tekla offers a line of sumptuous bedding, including pillows, duvet covers and sheets. The company ships internationally and plans to expand into blankets and bathrobes next year. “There’s something brutally emotional about nature,” Mr. Hedin said. “I wanted to translate that into home textiles, echoing the sentiments found in the great outdoors.”

Tekla, about $34 to $395, at


Take a Bath

Mediterranean Scents

A shower can be a transporting experience, especially when scented by ingredients found along the Mediterranean coast. That’s the aim of Maapilim, a men’s grooming line based in Tel Aviv inspired by the region’s natural oils and extracts. Products include a verbena-scented shampoo with argon and coriander oils, a red-grapefruit soap with rosemary and sage oils, and beard oils made with bergamot and lavender.

“We aim to create scents that are masculine without being cartoonishly bold or arresting,” said Jonathan Karen, one of the founders. “Tel Aviv is a city that very much revolves around the sea, and the vibe here is a mix of modern metropolitan and pure, laid-back beach town.”

With its subtle fragrance and minimal packaging, the line evokes a kind of “romantic masculinity” that Mr. Karen sees as inherent in living along the sea. “We wanted our products to reflect that lifestyle, but also touch on the history of the Mediterranean,” he said.

Maapilim, $15 to $32, at


Bundle Up

Double Coat

Two heritage outerwear brands opened shops in New York City last month.

Mackintosh, the almost-200-year-old label based in Scotland, opened a sleek boutique on Madison Avenue. The store features a selection of the brand’s classic Mac coats with the signature rubberized fabric first developed by Charles Macintosh in 1823, as well as its fashion-forward Mackintosh 0001 collaboration with the rising London designer Kiko Kostadinav.


Herno, the 70-year-old Italian family-run coat company, opened a boutique in SoHo. The bright store has a skylight along with a lounge area amid the raincoats, parkas and ultralightweight puffer jackets in an array of colors.

Mackintosh, 833 Madison Avenue, and online at Herno, 95 Greene Street. More information at

CreditStefan Heinrichs for Mr Porter

Not in Stores

Online Label

Brick-and-mortar retailers do it, so why not e-commerce trailblazers?

Mr Porter, the men’s online store, is releasing its first private label on Nov. 7. Called Mr P., the label will offer year-round basics including cotton T-shirts ($75), Japanese selvage denim jeans ($235), Oxford shirts ($165) and travel blazers ($490).


Seasonal, trend-driven items will also be released five times a year. For the debut, Mr Porter created a fall capsule collection inspired by the British painter Lucian Freud, which includes Breton-striped tops ($185 and $285), pleated wool trousers ($280), Shetland pullovers ($240) and a cable-knit sweater in cherry red ($365).

Mr Porter’s Mr P. collection, available Nov. 7 at

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