Matcha? Manicures? Fenty? It’s the Dawn of a New Century 21

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At Next Century, the vibe is more supportive: a side-by-side manicure at the second-floor nail art bar? A matcha latte at the second-floor Chalait coffee and tea bar? A flip through a vintage issue of Andy Warhol’s Interview in the lounge?

Photo

Isaac Gindi, an owner of Century 21 Stores, and the force behind Next Century.

Credit
Jennifer S. Altman for The New York Times

Next Century and Century 21 will be connected but disparate. Next Century has its own entrance, at 21 Dey Street, but connects to the main store through a pair of mirrored doors. The prices, as befit Century 21, are far lower than in-season designer goods. Some finds are limited to a single piece, the kind pursued in dreams: an Alaïa top ($529.99, down from $1,765); a Céline blouse ($429.99, down from $1,450); or a Row sweater ($499.99, down from $1,690).

Others are carried in a full run of sizes, and some, like the Telfar collection by Telfar Clemens, were made specifically for the store. Mr. Clemens’s creative director, Babak Radboy, even created a logo for the capsule, a swooping “Telfar” over the looping Century 21, a design Mr. Radboy had been fiddling with long before Century 21 even came to call. (“I don’t know if he was playing around with this in a full moon, or what,” Mr. Clemens said.) The two have been Century 21 shoppers for years; Mr. Clemens decided to go to Pace University, he said, in part because of its proximity to the store.

Brian Procell, the New York vintage dealer and owner of Procell Vintage, has his own Century 21 stories, too — “as all New Yorkers do,” he said. Ms. Miller invited him to bring in a collection of vintage designer pieces from the 1990s and early 2000s to sell on the ground floor.

“We jumped at it,” Mr. Procell said, flipping through racks of Junior Gaultier, Polo Ralph Lauren, Helmut Lang, Stephen Sprouse for Target and Christian Dior (the Galliano era). He waxed mystical: “I feel like a lot of the designer pieces we have here were at some point living here.”

Mr. Gindi hopes to open similar spaces in other Century 21 stores; there are now 13, between the New York metro area, Philadelphia and Florida.

“It’s tough right now,” Ms. Miller said. “It’s a good time for this. Everyone wants a deal, everyone wants a discount. Instead of fast fashion you can come here and get similar prices.”

Mr. Gindi chimed in: “In the early days it was hard. Off-price, it was like you were a leper. Today everybody sells to us, everybody loves us, everybody wants to be here.”

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